Tamara McClatchey Writes on How Law Firms Can Market Summer Associate Programs

How To Successfully Market Your Summer Associate Program

Each year, law students across the country begin the somewhat daunting process of searching for a summer associate position with a law firm. They are excited about their prospects, but may be uncertain about how to begin assessing their options.

Most turn to their school's career services professionals for guidance, while others choose to seek out information through peers, alumni and online research. Ideally, they will take advantage of all of these helpful resources.

Even if they do, the recruiting and hiring process can seem confusing and overwhelming. Since this activity moved to a virtual format, along with summer programs being held remotely, there is more uncertainty for students than in the past.

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