The EC wasn’t persuaded by these arguments, ruling that Google needed to give “equal treatment to rival comparison shopping services and its own service.”
But those Google shopping boxes are ads, Picker told me. “I can't imagine what they're thinking,” he said. “Google is in the advertising business. That's how it makes its money. It has no obligation to put other people’s ads on its website.” He said he looked forward to reading the decision once it was released to better understand the EC’s reasoning.
Read more at Vox