"If you tell a lie big enough and keep repeating it, people will eventually come to believe it." Some ascribe this quote to Nazi propagandist Joseph Goebbels; others say Hitler authored the idea. In Mein Kampf he did speak of the invention of a lie so "colossal" that few would believe that someone "could have the impudence to distort the truth so infamously".
Whoever coined the idea, the point is this: controlling the narrative matters immensely.
Military prowess is not enough in this age. And the United States knows it. America's "other army" – its less visible but equally potent cadre of skillful lawyers (in government and even in private institutions) – dutifully got busy crafting appropriate international law narratives for the War on Terror. They realized that winning the battle for defining "legality" on the world stage was critical.
Read more at The Guardian