Richard Posner Reviews 'The Facebook Effect'

Just Friends
Richard A. Posner
The New Republic
July 21, 2010

The Facebook Effect: The Inside Story of the Company That Is Connecting the World
by David Kirkpatrick
(Simon & Schuster, 372 pp., $26)

Facebook is a phenomenon. Its founder and principal owner and chief executive officer, Mark Zuckerberg, is another phenomenon. The rise of these linked phenomena is well narrated in The Facebook Effect, written by an experienced technology journalist who seems to have been given total access to everyone connected with the company, including Zuckerberg. The book is not entirely uncritical, but it is apparent that Kirkpatrick is awed by the twin phenomena. There is a hint of this in his subtitle, and when he says such things as “Facebook is bringing the world together."

Richard A. Posner