Lecturer John Paul Rollert in 'The Atlantic' on the History of Greed

Greed Is Good: A 300-Year History of a Dangerous Idea
John Paul Rollert
The Atlantic
April 7, 2014

Among MBA students, few words provoke greater consternation than “greed.” Wonder aloud in a classroom whether some practice might fairly be described asgreedy, and students don’t know whether to stick up for the Invisible Hand or seek absolution. Most, by turns, do a little of both.

Such reactions shouldn’t be surprising. Greed has always been the hobgoblin of capitalism, the mischief it makes a canker on the faith of capitalists. These students' troubled consciences are not the result of doubts about the efficacy of free markets, but of the centuries of moral reform that was required to make those markets as free as they are.

We sometimes forget that the pursuit of commercial self-interest was largely reviled until just a few centuries ago. “A man who is a merchant can seldom if ever please God,” St. Jerome said, expressing the prevailing belief in Christendom about the relative worthiness of a life devoted to trade. The choice to enter business didn’t necessarily deprive one of salvation, but it certainly hazarded his soul. “If thou wilt needs damn thyself, do it a more delicate way then drowning,” Iago tells a lovesick Rodrigo. “Make all the money thou canst.”