Internet companies collect abundant information about people’s online activity. They use this information determine people’s interests and shopping profiles, and then make money by selling personalized “behavioral” ads.

The FCC is not too happy about this barter in people’s information. It cannot regulate the likes of Google and Facebook (they are not communications companies), but it is proposing new rules that would apply to companies that come under its purview – internet providers like Comcast, Verizon, and AT&T.

One of the proposed regulations is entirely unobjectionable but also entirely useless. It would require better disclosure to consumers: the FCC wants every internet company to clearly explain to people what information it collects and sells.

Read more at Forbes