Vincent Cordero '99 Joins Fox Sports en Espanol as Executive Vice President & General Manager

Vincent Cordero '99, a seasoned media executive with outstanding credentials in the U.S. Hispanic communications industry, has been named executive vice president and general manager of Fox Sports en Espanol. Mr. Cordero, a native of Los Angeles, assumes his new position on July 1, 2010.

In his new role at FSE, Mr. Cordero assumes day-to-day responsibility for the network's P&L, production, programming, development, research, marketing, on-air promotion, scheduling, distribution strategy and identifying new media and business opportunities for the nation's leader in Hispanic sports media.

Prior to joining Fox, Mr. Cordero spent his entire career with Univision Communications, one of the top U.S. Hispanic media companies. In 2005, Mr. Cordero was named vice president and general manager of the Univision and TeleFutura TV affiliates in Chicago, WGBO and WXFT. There, he and his team created what Broadcasting & Cable called in 2009 "a lifeline for the market's Hispanic viewers." This service was recognized with numerous news and promotions awards, including 37 local Emmy Award nominations, seven Illinois Broadcaster Awards and an Associated Press Award. On the business side, Mr. Cordero and his team significantly grew TV and online revenue, while decreasing operating expenses. As one Chicago leader noted in Crain's Chicago Business in 2007, "he showed you can do well by doing good."

Mr. Cordero and his team's many innovations and achievements include: integrating the Univision and TeleFutura local sales teams; launching an integrated TV/radio morning show in conjunction with Univision Radio; partnering with Univision Interactive Media to launch user-generated content promotions and news segments; initiating televised public service town hall meetings resulting in the "Best Use of TV" in a marketing campaign award by the Association of Hispanic Advertising Agencies (AHAA); and working with the Chicago Board of Elections to establish a Latino voter registration campaign in 2006, quadrupling the number of new Hispanic voters and earning the station the Board of Election's Public Service Award.

After earning a law degree at the University of Chicago Law School in 1999, Mr. Cordero joined Univision as an executive trainee. In 2002, he was promoted to vice president, business development and labor affairs where among many duties, he oversaw union matters and the TV Group business plan process.

Mr. Cordero has received several professional recognitions including: "Next Wave of Leaders" (Broadcasting & Cable, 2009); "Young Hispanic Corporate Achiever" (Hispanic Association on Corporate Responsibility, 2008); "40 Under 40" (Crain's Chicago Business, 2007); and "Who's Who in Chicago Business" (Crain's Chicago Business, 2005-2009). He graduated magna cum laude from UCLA in 1996, with a triple major in philosophy, political science and Chicano studies.